Unicef Tap Project
Role: Concept & Copywriting
To generate awareness and donations for the world water crisis, we created a mobile experience that challenged people to see how long they could go without touching their phones.
Every 10 minutes someone sustained from touching their phone, a corporate sponsor donated one day of clean water to children in need.
2.5 million people went a total of 250 million minutes without their phones, raising a total of $1.6 million, making it UNICEF's most successful campaign-based fundraising effort to date.
Concept & Art Direction: Brian Moore
Graphic Designer: Devin Croda
Interactive Producer: Justin Durazzo
Development: Modern Assembly
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