The Glass Room

Client: Mozilla
Role: Creative Lead
Year: 2016

As part of their mission to champion a healthier Internet, Mozilla wanted to bring online privacy awareness to the mainstream. Partnering with Berlin-based activist group, Tactical Tech Collective, we created a faux-tech store that, instead of products, housed art exposing truths about our online fragility.

54 thought-provoking artworks from 17 artists were on display, each a tangible exhibit educating people about their use of technology.

Left: Aram Bartholl's book 'Forgot Your Password?'
Mid: Tega Brain's 'unFitBit'
Right: La Loma's 'Zuckerberg House'

Over the course of three weeks, The Glass Room saw 10K visitors (250% over set goal), and 46K people worldwide joining daily virtual walkthroughs.

Aside from the exhibit, people could further educate themselves by picking up a Detox Kit at our Data Detox Bar or join one of the 40 classes hosted at the space, together with guest speakers like Baratunde Thurston.

Our pre-promotion exposed the privacy of real New Yorkers driving over 500 people to wait in the rain on opening night. The exhibit was coined "A real-life Black Mirror episode" and appeared in over 50 publications including New York Magazine, The New Yorker, VICE, and Forbes.

Since the initial installment in NYC, Mozilla and Tactical Tech Collective have toured The Glass Room globally attracting over 219,000 visitors worldwide.

Collaborators

Creative Director (TTC): Marek Tuszynski
Curators (TTC): Stephanie Hankey & Marek Tuszynski
Executive Producer (TTC): Alistar Alexander
Experiential Designer: Tomas Linkins
Graphic Designer: Patrick Finch

Artists

Ar!Mediengruppe
Aram Bartholl
Josh Begley
Tega Brain
James Bridle
Ingrid Burrington
Heather Dewney-Hagborg
Sam Lavigne
Surya Mattu
Joana Moll
Mimi Onuoha
Tactical Tech
La Loma