A view into LA28

Client: Delta & LA28
Role: Creative Direction
Year: 2020

To unveil Delta as the inaugural partner of the 2028 Los Angeles Olympics and Paralympics we turned LA's cityscape, seen from the Griffith Observatory, into our canvas, to create a 30-minute show that gave guests a view into LA28 and Delta’s vision of the Games.


The show opened with a film narrated by actress Viola Davis. After drawing a parallel between Delta's ambition to 'Keep Climbing' and athletes pushing finish lines, the final scene magically made the Observatory make way for a view of LA's skyline, creating an epic canvas for the evening's speakers.

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The show generated 611M Media impressions and 7.8M Social impressions. It was named the 2020 Ad Week Experiential Winner for best use of video in a live experience.

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Collaborators

Director: Ben Tricklebank
Fabrication, Tech, SFX: VTPro Design
Edit: Doobie White (Therapy)
Original Score: Mophonics 
Copywriter: Kat Thek 
Executive Producer: Mohan Twine 
Executive Producer: Mili Marcetic

Talent

Voice Over: Viola Davis 
Athlete, Speaker: Mallory Waggerman
Athlete, Speaker: Michael Phelps
Athlete, Speaker: Alysson Felix
Athlete, Speaker: Ibitah Muhammad

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