A view into LA28
Client: Delta & LA28
Role: Creative Direction
To unveil Delta as the inaugural partner of the 2028 Los Angeles Olympics and Paralympics we turned LA's cityscape, seen from the Griffith Observatory, into our canvas, to create a 30-minute show that gave guests a view into LA28 and Delta’s vision of the Games.
The show opened with a film narrated by actress Viola Davis. After drawing a parallel between Delta's ambition to 'Keep Climbing' and athletes pushing finish lines, the final scene magically made the Observatory make way for a view of LA's skyline, creating an epic canvas for the evening's speakers.
The show generated 611M Media impressions and 7.8M Social impressions. It was named the 2020 Ad Week Experiential Winner for best use of video in a live experience.
Director: Ben Tricklebank
Fabrication, Tech, SFX: VTPro Design
Edit: Doobie White (Therapy)
Original Score: Mophonics
Copywriter: Kat Thek
Executive Producer: Mohan Twine
Executive Producer: Mili Marcetic
Voice Over: Viola Davis
Athlete, Speaker: Mallory Waggerman
Athlete, Speaker: Michael Phelps
Athlete, Speaker: Alysson Felix
Athlete, Speaker: Ibitah Muhammad
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