Holiday Horizons
Client: Delta & Coca Cola
Role: Creative Direction
Year: 2020
In 2020, traveling suddenly stopped. To close the year on a hopeful note, we brought Delta and Coca-Cola's shared belief of bridging cultures to life, by encouraging people to broaden their horizons and let in holiday traditions from around the world.
Via @HolidayHorizon, a line-up of ambassadors from around the world introduced new traditions on Instagram throughout December. People who participated were entered to win tickets to a featured destination tied to each tradition (redeemable for whenever they felt safe to travel again.)
Traditions spanned five continents and included ambassadors like chef Aitor Zabala showing Spain's tradition of eating twelve grapes for good luck, to style icon Tziphoora Salomon showcasing Purim, to artist Trevor Stuurman explaining South Africa's Heritage Day.
Collaborators
Director: YUCA
Art & Motion: The Youth
Director & Editor: Nate de Young
Senior Creative: David Butler
Copywriter: Kat Thek
Graphic Designer: Gale Tan
Executive Producer: Mili Marcetic
Talent
Chef: Aitor Zabala
Makeup Artist: Nina Park
Fashion Consultant: Tziporha Salamon
Filmmaker: Shruti Ganguly
Artist: Martha Alicia Jimenez Sanchez
Doctor: Dr. Akin Faminu
Musicians: Lisa & Jessica Orgliasso
Multi-Media-Artist: Trevor Stuurman
ALL RIGHTS RESERVED 2021 – GERDIN.JOHAN@GOOGLEMAIL.COM