UNICEF TAP PROJECT
To generate awareness and donations for the world water crisis, we created a mobile experience that challenged people to see how long they could go without touching their phones. Every 10 minutes someone sustained from touching their phone, a corporate sponsor donated one day of clean water to children in need.
CONCEPT DEV & COPYWRITING FOR UNICEF
THE REACH: 2.5 million people went a total of 250 million minutes without their phones, raising a total of $1.6 million, making it UNICEF's most successful campaign-based fundraising effort to date.
Role: Concept & Copywriting
FRIENDS & ENEMIES
Brian Moore – Concept & Art Direction
Devin Croda – Graphic Designer
Justin Durazzo – Interactive Producer
Modern Assembly – Development
ALL RIGHTS RESERVED 2021 – GERDIN.JOHAN@GOOGLEMAIL.COM