THE GLASS ROOM

As part of their mission to champion a healthy Internet, Mozilla wanted to bring online privacy awareness to the mainstream. Partnering with Tactical Tech Collective, we created a tech store that, instead of products, housed art exposing truths about our online fragility. 

STRATEGY & CONCEPT DEV FOR MOZILLA

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THE ARTISTS: 
54 thought-provoking artworks from 17 artists, each a tangible exhibit educating people about their use of technology.

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THE VISITORS: 
Over the course of three weeks The Glass Room had 10K visitors in NYC, and 46K people worldwide joining daily virtual walkthroughts.

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PUBLIC DATA DETOX: 
Aside from the exhibit, people could further educate themselves by picking up a Detox Kit at our Data Detox Bar or join one of the 40 classes hosted at the space, together with guest speakers like Baratunde Thurston.

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PROMOTION: 
Our pre-promotion exposed vulnerable truths about real New Yorkers. On opening night over 500 people waited in the rain to get inside.
 

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KEY INFO
Year: 2016
Role: Creative Lead
Client: Mozilla
Agency: MKG

FRIENDS & ENEMIES
Marek Tuszynski – Creative Director (TTC)
Stephanie Hankey & Marek Tuszynski – Curators (TTC)
Alistar Alexander – Executive Producer (TTC)
Tomas Linkins – Experiential Designer

Patrick Finch – Graphic Designer

RESULTS & FURTHER READING
10K Visitors (250% above goal)
1.3K Workshop attendees
46K Livestream visitors
CBS

Forbes
New York Times Magazine

The New Yorker
The Verge
VICE
Vogue 



ARTISTS
Ar!Mediengruppe
Aram Bartholl
Josh Begley
Tega Brain
James Bridle
Ingrid Burrington
Heather Dewney-Hagborg
Sam Lavigne
Surya Mattu
Joana Moll
Mimi Onuoha
Tactical Tech
La Loma