VIEW INTO LA28

To unveil Delta as the inaugural partner of the 2028 Los Angeles Olympics and Paralympics we turned LA's cityscape, seen from the Griffith Observatory, into our canvas, to create a show that gave guests a view into LA28 and Delta’s vision of the Games.

CONCEPT DEV & CREATIVE DIRECTION FOR DELTA AIRLINES & LA28


THE OPENER:
The show opened with a film that drew the parallel between Delta's ambition to 'Keep Climbing' and athletes pushing finish lines.

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THE REVEAL: In the film's final scene the building made way for a view of LA's cityscape, creating an epic canvas for the evening's speakers.

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THE CANVAS:
The panorama illustrated how LA28 will be the most sustainable Game yet by spotlighting stadiums and infrastructure already in place. The view also showcased Delta's 2028 vision of bringing the world to LA while highlighting new proposed routes to LAX.


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THE CLOSING: To close out the evening, the scenery transformed into a runway that revealed the Delta & LA28 plane design. 

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KEY INFO
Year: 2020
Role: Concept & Creative Direction
Client: Delta & LA28
Agency: MKG

FRIENDS & ENEMIES
Ben Tricklebank – Director
VTPro Design – Fabrication, Tech, SFX
Doobie White (Therapy) – Edit
Mophonics – Original Score
Kat Thek – Copywriter
Mohan Twine – Integrated Producer
Mili Marcetic – Experiential Producer

RESULTS & FURTHER READING
611M Media impressions
7.8M Social impressions
Ad Week Experiential Winner



TALENT
Viola Davis – Voice Over
Mallory Waggerman – Athlete, Speaker
Michael Phelps – Athlete, Speaker
Alysson Felix – Athlete, Speaker
Ibitah Muhammad – Athlete, Speaker

ALL RIGHTS RESERVED 2021 – GERDIN.JOHAN@GOOGLEMAIL.COM