HOLIDAY HORIZONS

In 2020, traveling suddenly stopped. To close the year, we brought Delta and Coca-Cola's shared belief of bridging cultures to life, by encouraging people to broaden their horizons and let in holiday traditions from around the world.

CONCEPT DEV & CREATIVE DIRECTION FOR DELTA AIRLINES & COCA-COLA

Inside Follow The Clou, people followed the collection’s history from original to latest piece, while shimmering lights followed their every step. 

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@HOLIDAYHORIZONS: We set up an Instagram account where we introduced new traditions throughout December. People who followed the instructions from one of our ambassadors were entered to win tickets to the featured destination (redeemable for whenever they felt safe to travel again.)



TRADITIONS & AMBASSADORS: 
Traditions spanned five continents and included ambassadors like chef Aitor Zabala showing Spain's tradition of eating twelve grapes for good luck, to style icon Tziphoora Salomon showcasing Purim, to artist Trevor Stuurman explaining South Africa's Heritage Day.

Inside Follow The Clou, people followed the collection’s history from original to latest piece, while shimmering lights followed their every step. 

KEY INFO
Year: 2020 - 2021
Role: Concept & Creative Direction
Client: Delta & Coca Cola
Agency: MKG

FRIENDS & ENEMIES
YUCA – Director (Animations)
The Youth – Art & Motion
Nate de Young – Director & Editor
David Butler – Senior Creative
Kat Thek – Copywriter
Gale Tan – Graphic Designer
Mili Marcetic – Executive Producer


TALENT
Aitor Zabala – Chef
Nina Park – Makeup Artist
Tziporha Salamon – Fashion Consultant
Shruti Ganguly – Director
Martha Alicia Jimenez Sanchez – Artist
Dr. Akin Faminu – Doctor
Lisa & Jessica Orgliasso – Musicians
Trevor Stuurman – Multi-Media-Artist

ALL RIGHTS RESERVED 2021 – GERDIN.JOHAN@GOOGLEMAIL.COM