Unicef Tap Project

Client: UNICEF
Role: Concept & Copywriting
Year: 2015

To generate awareness and donations for the world water crisis, we created a mobile experience that challenged people to see how long they could go without touching their phones.

Every 10 minutes someone sustained from touching their phone, a corporate sponsor donated one day of clean water to children in need.

2.5 million people went a total of 250 million minutes without their phones, raising a total of $1.6 million, making it UNICEF's most successful campaign-based fundraising effort to date.

Collaborators

Concept & Art Direction: Brian Moore
Graphic Designer: Devin Croda
Interactive Producer: Justin Durazzo
Development: Modern Assembly