Toyota: The Turning Point
The need for an alternative to fossil fuel is inevitable, but which technology that will carry us forward in the future is still very much an ongoing debate. In 2014, Toyota introduced their first generation fuel cell vehicle, The Mirai. I was part of the core-team working on the project from pitch phase to the launch of the The Turning Point – a campaign rooted in a strategy to recognize not only the trailblazers who champion the technology but also the skeptics who questions it.
in part of a team with: Nathan Lennon, David Gibson, Devin Croda, Brian Moore, Andrew Wilcox, Lincoln Boehm, Colin Lord, David Gonzalez & Neil Heymann