Trailscape is the first ever commercial in-motion Oculus Rift experience. In short that means unlike other experiences, you can actually walk around the virtual reality landscape. The experience takes you on a mountain hike in support of the launch of Merrell's new hiking boot, the Capra. Like the Capra mountain goat you'll need all your balance to brave treacherous rock ledges and swinging suspension bridges.
The experience was developed for Merrell together with Hill Holiday and Framestore. I was a part of the MKG team that worked closely with Framestore to map out the user journey, and the development of 4D elements that where included throughout the experience.
In part of a team with: Winslow Turner Porter, Mike Woods, Framestore, Hill Holiday